Patrik Nyman is a Swedish creative director based in New York. His unique creative vision, concept-driven approach, and dedication to excellence in craft, has shaped the communications for a wide range of brands in the fashion, beauty, and lifestyle sectors.
With an international presence across London, Stockholm and New York, he has collaborated with some of the most celebrated names within the creative industries and image-making. Nyman began his career working at photographer Mario Testino’s in-house agency; involved in the creation of many iconic books, exhibitions, and advertising campaigns.
In 2011, he relocated to New York to be head of creative at Carine Roitfeld & Steven Gan’s boutique agency, concepting campaigns for renowned brands such as Dior, MaxMara, Fendi and Tom Ford, as well as art directing editorial content and design for CR Fashion Book, V Magazine and Harper’s Bazaar. Nyman is currently the senior creative director of Wednesday Agency.
Having a strategic understanding of a brand’s heritage, current marketplace as well as insight in the cultural zeitgeist, Nyman serves as the perfect creative partner to realize a 360-vision through storytelling across multiple platforms, ranging from film, print, digital and beyond.